'Signature scents’ are big business. But behind the glossy ads are teams of professional alchemists, experimenting with all manner of exotic extracts to capture the essence of their celebrity endorsers.
Essence of Excellence places teams in this demanding role, presenting a challenge to create and blend an individual fragrance that appeals to a given target market.
Perfumery is an emotive business; teams will work swiftly and efficiently, carefully choosing ingredients with a range of moods and character traits. Successful teams will understand the world from their customer’s perspective, aiming to produce both a new fragrance and an associated targeted marketing campaign to a tight deadline.
Having learned the basic techniques of perfumery, teams blend base, mid and top ‘notes’ to create a ready-to-wear fragrance. Essence of Excellence is by no means restricted to female fragrances; some teams will be working with unisex and male customer profiles.
Positioned as a breakout session or evening entertainment, Essence of Excellence provides a fun context to explore company values and customer satisfaction, network or improve team communication.
Learning and development outcomes
The customer is always at the core in this challenging activity. Teams are required to understand the emotions and motivations of their target market in order to capture its essence with a bespoke scent and a creative brand. During the process participants’ own perceptions are also explored, building relationships within each team while demonstrating that we each operate from our own unique and valid model.